Information you provide
When you create a Tovena account, subscribe or contact us, we may receive information such as your name, email address and the message you send. We use it to provide the requested account or communication service.
Tovena Home does not collect or store payment-card numbers. When PayPal checkout is available on a product page, PayPal securely handles the payment details under its own privacy practices; Tovena stores the product, amount, order status, payer contact details returned by PayPal and transaction references needed for fulfillment, refunds, disputes and support. TikTok Shop checkout remains subject to TikTok's terms and privacy practices.
Website and search analytics
We use Google Analytics to understand visits, pages viewed, general traffic sources and site performance. We use Google Search Console to understand how souww.com appears in Google Search, including aggregated search terms, impressions, clicks and average position.
We also use Microsoft Clarity to understand how visitors interact with the site through behavioral measurements, heatmaps and session replays. Clarity masks sensitive input content by default. We use these insights for site optimization, usability, security and to improve how products and guides are presented.
Cookies and similar technologies
Google Analytics, Microsoft Clarity and Tovena's first-party audience events load only after you choose “Allow analytics” in our privacy controls. Choosing “Essential only” keeps these optional measurements off. You can reopen Privacy choices at the bottom of the site at any time. Essential account, security, checkout and order functions remain available.
Service providers
Google and Microsoft process analytics information under their respective privacy terms. PayPal or TikTok processes checkout information when you choose that provider. Learn more in the Google Privacy Policy, Microsoft Privacy Statement and PayPal Privacy Statement.
Your choices
You may unsubscribe from marketing emails using the link in a message. To ask about your Tovena account or the information you provided to us, use our contact page. We may update this notice when our services or legal requirements change.